We’re built for change

Open, future-ready and in your control, Reaction Commerce is the commerce engine you’ll never outgrow.

Innovate without limits.

From a single storefront to multiple markets, from physical goods to digital subscriptions or monthly memberships—Reaction can power any business model or shopper experience you can imagine. Get powerful core commerce capabilities right out of the box, and easily replace or customize anything as your business evolves.

  • Product & Variant Management

    Manage your catalog with an intuitive product editor, merchandising tools, and a sophisticated publishing workflow. Reaction uses a NoSQL database with a flexible product schema, enabling infinite variations to the product structure.

  • Inventory Management

    Track your inventory state, e.g. backordered, reserved, and shipped, with our simple inventory system. For more complex fulfillment requirements, extend or replace with your own custom workflows.

  • Multiple Product Images

    Add multiple images for your products and variants.

  • Product Pricing

    Manage multiple prices (sales, promotional, or regional prices) for a single SKU.

  • Universal Tags

    Our dynamic tag taxonomy lets you organize products into a structured hierarchy, making it easy to build your navigation. Tags also allow you to create search indexes, categories, and links based on an infinite number of attributes, such as type, season, and sale.

  • Routing

    Manage redirects and rewrites within and between catalogs, without affecting SEO rankings.

  • Order Management

    Process orders, capture payments, and send shipping info—all from a single page. Easily build integrations to external fulfillment, or use one of our existing connectors to integrate with popular platforms.

  • Customer Profiles

    Customizable profile pages provide convenient user preference management and order tracking.

  • One Step Checkout

    Single page checkout flow supporting anonymous, guest and user registration.

  • Transactional Email Templates

    Design every aspect of your emails, from the layout to the messaging.

  • Notifications

    Enable email and text notifications for both merchants and customers.

  • Search

    Search orders, products, or accounts. Optimize your search with advanced capabilities using Elasticsearch.

  • Checkout

    Give shoppers an optimized one-step checkout or modify the workflow for your specific requirements.

  • Payment Methods

    Choose the built-in integration with Stripe, or add your own preferred payment provider.

  • Automatic Taxes

    Easily create custom flat rate taxes, or integrate the third-party tax calculation service of your choice.

  • Discounts & Promotions

    Create discount codes and rates to reward and incentivize your customers.

  • Flexible Shipping Rates

    Set up dynamic shipping rates based on location and weight, or offer a flat rate. Our integration with Shippo makes shipping a breeze.

  • Themes

    Build a customized user experience with an extensive core library of modifiable React components.

  • Open Ecosystem

    Rapidly integrate new functionality using thousands of open source packages.

  • Internationalization

    Localize your shop with language translations, currency conversions, and right-to-left templates.

  • Mobile Commerce

    Get mobile-ready. Reaction is out-of-the-box responsive and can also be configured to build as a native iOS or Android app.

Make the move to modern commerce.

Learn more about our approach to commerce. To kick things off, we’ll run you through a preview of the platform.