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Continuously rethinking the commerce experience

Our story

The goal of every company is growth. Yet most ecommerce platforms, which were built before the first iPhone, force brands and developers to decide between flexibility or support. Why is it that every platform is static, when businesses want to be dynamic?

We’ve spent decades jumping from platform to platform as our companies grew. In that time, we realized that like a great business, a great platform should feel alive, react to new insights, and embrace new technology. It was time for a change.

That’s why we started Reaction Commerce: we’re building the ecommerce platform we’ve always dreamed of—the next and last platform you’ll ever need.

Meet the team

Sara Hicks

Sara Hicks

Co-Founder, CEO

Mike Murray

Mike Murray

Brent Hoover

Brent Hoover

Software Engineer

Erik Kieckhafer

Erik Kieckhafer

Software Engineer

Ryan Morgan

Ryan Morgan

Design Director

Cindy Firestone

Cindy Firestone

VP, Client Operations

Spencer Norman

Spencer Norman

Director of Engineering

Machiko Yasuda

Machiko Yasuda

Software Engineer

Seun Martins

Seun Martins

Software Engineer

RJ Stephens

RJ Stephens

Director of Sales

Ticean Bennett

Ticean Bennett

Lead Architect

Vishal Wadher

Vishal Wadher

Director of Solutions Engineering

Akarshit Wal

Akarshit Wal

Software Engineer

Nat Hamilton

Nat Hamilton

Software Engineer

Will Lopez

Will Lopez

Software Engineer

Cassy Taylor

Cassy Taylor

Product Designer

Kate Kuzemka

Kate Kuzemka

Project Manager

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2110 Main Street, Suite 207
Santa Monica, CA 90405 USA