Continuously rethinking the commerce experience

Our story

The goal of every company is growth. Yet most ecommerce platforms, which were built before the first iPhone, force brands and developers to decide between flexibility or support. Why is it that every platform is static, when businesses want to be dynamic?

We’ve spent decades jumping from platform to platform as our companies grew. In that time, we realized that like a great business, a great platform should feel alive, react to new insights, and embrace new technology. It was time for a change.

That’s why we started Reaction Commerce: we’re building the ecommerce platform we’ve always dreamed of—the next and last platform you’ll ever need.

Meet the team

Sara Hicks

Sara Hicks

Co-Founder, CEO

Santa Monica, CA

Mike Murray

Mike Murray

Santa Monica, CA

Brent Hoover

Brent Hoover

Software Engineer

Manila, Philippines

Erik Kieckhafer

Erik Kieckhafer

Software Engineer

Santa Monica, CA

Ryan Morgan

Ryan Morgan

Design Director

Santa Monica, CA

Cindy Firestone

Cindy Firestone

VP, Client Operations

Santa Monica, CA

Spencer Norman

Spencer Norman

Director of Engineering

Colorado Springs, CO

Machiko Yasuda

Machiko Yasuda

Software Engineer

Los Angeles, California

Seun Martins

Seun Martins

Software Engineer

Lagos, Nigeria

RJ Stephens

RJ Stephens

Director of Sales

San Diego, CA

Ticean Bennett

Ticean Bennett

Lead Architect

Santa Monica, CA

Vishal Wadher

Vishal Wadher

Director of Solutions Engineering

Phoenix, AZ

Akarshit Wal

Akarshit Wal

Software Engineer

Lucknow, India

Nat Hamilton

Nat Hamilton

Software Engineer

New Orleans, LA

Will Lopez

Will Lopez

Software Engineer

Long Beach, CA

Cassy Taylor

Cassy Taylor

Product Designer

Park City, UT

Kate Kuzemka

Kate Kuzemka

Project Manager

Denver, CO

Jeff Corpuz

Jeff Corpuz

QA Engineer

New York, NY

Pete Lyons

Pete Lyons

Senior Software Engineer

Louisville, CO

Eric Dobbertin

Eric Dobbertin

Senior Software Engineer

Plymouth, WI

Justin Anderson

Justin Anderson

Content Strategist

Santa Monica, CA

Amanda Nwaopara

Amanda Nwaopara

Executive Assistant to CEO

Santa Monica, CA

Charishma Shivaratri

Charishma Shivaratri

Head of Product Marketing

San Jose, CA

Grig Gheorghiu

Grig Gheorghiu

DevOps Lead

Santa Monica, CA

Ross Hadden

Ross Hadden

Senior Software Engineer

Maineville, OH

Dan Castellon

Dan Castellon

Solutions & Integrations Engineer

Ayer, MA

Aaron James Porlante

Aaron James Porlante

Software Engineer

Bangkok, Thailand

Mathias Meyer

Mathias Meyer

CTO

Berlin, Germany

Rashid Muayyed

Rashid Muayyed

Growth Ops Lead

Santa Monica, CA

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2110 Main Street, Suite 207
Santa Monica, CA 90405 USA